Faces Concert July 8 and 9 1972 Concert 10 Mount Pocono International Raceway Long Pond PA USA

Faces Concert July 8 and 9, 1972 - Concert 10 
Mount Pocono International Raceway, Long Pond, PA USA

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Faces Concert July 8 and 9, 1972 - Concert 10
Mount Pocono International Raceway, Long Pond, PA USA

Concert 10
July 8, 1972 - Faces at Mount Pocono International Raceway,
Long Pond, PA

Faces - July 8 and 9, 1972 Concert 10 Mount Pocono International Raceway, Long Pond, PA USA -playbill 1

Faces - July 8 and 9, 1972 Concert 10 Mount Pocono International Raceway, Long Pond, PA USA -souvenir book cover

Faces - July 8 and 9, 1972 Concert 10 Mount Pocono International Raceway, Long Pond, PA USA -souvenir book cover 2

Concert 10 was a rock concert held at the Pocono International Raceway in Long Pond, Pennsylvania on July 8 and 9 of 1972. The event attracted an estimated 200,000 people who were met with cold inclement weather, replete with rain and mud. The general atmosphere of the concert was compared to the Woodstock Festival of 1969.

Mount Pocono International Raceway, Long Pond, PA USA -aerial view

Concert 10 represented a successful revival of the American summer rock festival after the repeated failure of U.S. festivals during the previous two years.

Concert production was handled by Concert 10, Inc. First time concert producers Irving Reiss, vice president of the Candygram Company, and attorney George Charak put US$250,000 in escrow to avoid problems paying the artists faced by previous festivals. 66 people were hired from Bill Graham's road crew in Dallas to maintain the sound reinforcement system. 300 security people backed by University karate clubs maintained order, and the raceway's hospital was staffed by six physicians and eight nurses. 65 people from the Lackawanna County Drug Council were on site to handle adverse drug reactions (bad trips) from recreational drug users.

Faces - July 8 and 9, 1972 - Concert 10 - Mount Pocono Raceway, Long Pond, PA USA -playbill 2

The concert was promoted with radio commercials on rock music radio stations in New York, New Jersey, and Pennsylvania. Concert ticket prices were set at US$11, with 90,000 tickets sold in advance of the show

The July 8 concert was scheduled from 1-11 p.m. but due to intermittent weather-related delays, ended at 8:45 a.m. on July 9.

Faces - July 8 and 9, 1972 Concert 10 Mount Pocono International Raceway, Long Pond, PA USA -souvenir book inside 1

Faces - July 8 and 9 1972 Concert 10 Mount Pocono Raceway Long Pond PA USA -playbill 3

Faces - July 8 and 9, 1972 Concert 10 Mount Pocono International Raceway, Long Pond, PA USA -ticket 1

Faces - July 8 and 9, 1972 Concert 10 Mount Pocono International Raceway, Long Pond, PA USA -ticket 2

Faces - July 8 and 9, 1972 Concert 10 Mount Pocono International Raceway, Long Pond, PA USA -ticket 3

Performers
Black Sabbath and Badfinger were scheduled to appear, but canceled.
According to Don Heckman of the New York Times, Edgar Winter's band received the greatest reaction from the audience, with long, bluesy rock jams like "Tobacco Road".

July 8th Mother Night - 1:00 p.m. Claire Hamill The Groundhogs Ramatam (w/ Mitch Mitchell)
- 6:00 p.m. Bull Angus Cactus Edgar Winter
- 10:00 p.m. LACE PAVEMENT

July 9th
Emerson, Lake & Palmer - 4:00 a.m.
Faces w/ Rod Stewart - 5:00 a.m.
Humble Pie The J. Geils Band Three Dog Night - 7:40 a.m.

https://concerts.fandom.com/wiki/Concert_10

Concert 10 - Souvenir Book (Incomplete)
~Click on images to open in separate window and read text

Faces - July 8 and 9, 1972 Concert 10 Mount Pocono International Raceway, Long Pond, PA USA -souvenir book cover 1

Inside page one appears to be missing (still, see above image)

Faces - July 8 and 9, 1972 Concert 10 Mount Pocono International Raceway, Long Pond, PA USA -souvenir book 2

Faces - July 8 and 9, 1972 Concert 10 Mount Pocono International Raceway, Long Pond, PA USA -souvenir book end

Faces - July 8 and 9, 1972 Concert 10 Mount Pocono International Raceway, Long Pond, PA USA -souvenir book 3 and 4

Faces - July 8 and 9, 1972 Concert 10 Mount Pocono International Raceway, Long Pond, PA USA -souvenir book 5 and 6

Faces - July 8 and 9, 1972 Concert 10 Mount Pocono International Raceway, Long Pond, PA USA -souvenir book 7 and 8

Faces - July 8 and 9, 1972 Concert 10 Mount Pocono International Raceway, Long Pond, PA USA -souvenir book 9 and 10

https://www.ebay.com/itm/164938651559?hash=item26671c17a7:g:uK4AAOSwc-Ffs0v3

Fantastic comment section
(won't allow cut and paste...arrrggg!)
https://rockandrollroadmap.com/places/where-they-played/north-east-u-s-venues/pocono-international-raceway-concert-10/#comments

DJTees Blog Post

Even by 1972 it was getting all too obvious that the 3 days festival wasn't much of a viable proposition. For a start it was getting to be impossible to get permission to put one on anywhere. The authorities were not hip to having 200,000 dopers arrive in a sleepy part of rural nowhere. Accomodating so many people was a huge logistic hassle involving co-ordinating sewage, water, food and camping facilities. It was proving almost impossible to predict how many would turn up. Ticket sales were not even an indication, as thousands turned up on the day and gate-crashed. There had been so many disasters that everyone was running scared. Yet there was a huge demand for the festival experience. The Woodstock movie had seen to that. But that was the 60s, man and even by 72, the 60s seemed like a different planet. You can't unknow what you know and by now, everyone knew that 3 days of love and peace was more likely to be 3 days of drugs, mud and bikers beating people up, followed by months of poisoned fields and rivers from the trash left behind.

So what was to be done? The Business wanted to make money from this lust for festivals, but The Man wouldn't let them happen and even if they would, promoters were intimadated by costs and threats of law suits.

But a solution was at hand: the one day festival. Soon, it was to become the norm but in 1972 it was still unusual. It was the answer to everyone's problems. It was A Gathering but one which didn't need accomodation. It was soon over and everyone could pretend they'd been to festival and go home with stories to tell of nudity and drugs, which was, increasingly, the important thing.

The Mount Pocono Festival, held in Long Pond, Pennsylvania on July 8 and 9 of 1972 was the first large-scale, successful single-day rock festival. At 90 miles west of New York City, a large crowd was almost guaranteed. At least 50,000 ended up gatecrashing, even though the promoters had geared up for 125,000. The audience topped out around 200,000.

Faces - July 8 and 9, 1972 Concert 10 Mount Pocono International Raceway, Long Pond, PA USA -cars NYT

66 people were hired from Bill Graham's road crew in Dallas to maintain the sound system, so the quality of the sound was high. 300 security people backed by University karate clubs maintained order - what were they going to do - karate chop rebellious stoners? But at least they didn't draft in the Hell's Angels. The raceway's hospital was staffed by six physicians, eight nurses, along with 65 people from the Lackawanna County Drug Council to handle people who ate the bad acid. Again, more lessons learned. The concert was promoted with radio commercials on rock music radio stations in New York, New Jersey, and Pennsylvania. Concert ticket prices were set at US$11, with 90,000 tickets sold in advance of the show, everyone was gonna make some bread. It was a success before anyone even took to the stage. People were taking notes. This was how to do it.

The July 8 concert was scheduled from 1-11 p.m. but due to many interuptions for rain, it actually ended at 8:45 a.m. on July 9. The weather remained virtually the only thing that a promoter couldn't control in advance, But hey, rain was now part of the festival brand, right?

Black Sabbath and Badfinger were scheduled to appear, but cancelled. According to Don Heckman of the New York Times, Edgar Winter's band received the greatest reaction from the audience, with long, bluesy rock jams like Tobacco Road.

It all kicked off with a band called Mother Night, a short-lived soul band. Next on was Claire Hamill, from Middlesbrough. After her were Brit blues band the Groundhogs and 1972 festival faves Ramatam - with Mitch Mitchell on drums. A band called Bull Angus - terrible name - were up next. Then came the very excellent Cactus. Edgar Winter made it onto the stage by 10.00pm. Then the heavens opened again. It was 4am before ELP played. They were followed by the Faces, Humble Pie, the J. Geils Band. The last group was Three Dog Night who played before 8am in the morning in swirling mist and fog to less than 15,000 people. By then almost everyone had got high, come down and gone home.

Festival veterans looked upon this new one day gig as a depature from the 'true' festival spirit. It most certainly was less of a gathering of The Tribes. But it wasn't the 60s now and newer fans who had seen the Woodstock movie ate it up. For them it was a chance to get stoned, get wet, see some bands and walk a few miles back to their car with stories to tell when they got home. It was the start of the commodification of the festival spirit, turning it from a freakydeakyville happening into official and very commercial money-making enterprise. Rock was growing up. The wild days were already being put behind it and rebellion and freakdom was being repackaged and resold for the price of a ticket to a one-day gig. Some saw this as progress, others saw it as the end of the counterculture and the start of the culture of counting.

https://www.djtees.com/blogs/djtees-blog/mount-pocono-festival-1972/

From the Desk of David P. Cannon

The Pocono concert had been structured to be a commercially successful version of Woodstock.
From where we settled, we could hear music in the distance but we couldn’t see the stage,
just the backs of hundreds of people and one totally naked guy
whose picture I snapped as the definitive shot of the concept:
“standing out in a crowd.”

Faces - July 8 and 9, 1972 Concert 10 Mount Pocono International Raceway, Long Pond, PA USA -Photo ©1972 David P. Cannon

https://cannonverse.blogspot.com/2009/12/before-and-after-woodstock.html

Many Many Fantastic Comments
https://1001-songs.blogspot.com/2012/07/40-year-itch-pouring-at-pocono.html

From the Desk of Michael Allsup, guitarist of Three Dog Night

Pennsylvania: July 8, 1972 - The Pocono Pop Festival

Just before we arrived at the airport in our Falcon fan jet, somebody in the group asked our pilot to show us what the plane could do. He proceeded to put the plane into a fairly sharp bank and leaned on it. He told us we hit about 1 "G." That was enough for me. I darn near puked. I started saying "Okay, okay, already!" After landing, we were transferred to a helicopter that would take us to the hotel. Lodging for all the entertainers was furnished by the promoters at the Holiday Inn. As we boarded and took off in the helicopter, it became obvious that the pilot wasn't exactly sure where the hotel was located.

Faces - July 8 and 9, 1972 Concert 10 Mount Pocono International Raceway, Long Pond, PA USA -Three Dog Night Danny and Michael

He DID, however, know which road it was on. Solution? Pull out a road map and fly low. Following the road, looking for road signs advertising the Holiday Inn. We couldn't have been more than 75' over the flow of traffic, flying like crazy down the highway. I was sitting up front with the pilot. Ultimately, we DID see a sign that said 1 mile to the Holiday Inn. We landed in the parking lot and would (much later) take the copter to the Pocono Speedway for the concert. As I recall, weather caused slow turnover time between bands and the rain made it unsafe to perform. The concert went way into the night. In fact, we didn't go on until about 6 or 7 in the morning. There was a sea of people that "stayed the course" and spent the entire night camping there. Kind of a "Woodstock" feel to it. A huge audience.

If you notice some handwriting on the article, that would be my mother's writing. It says "July 8th - Mike's group." This was an article from a newspaper that I found in her "keepsake" stuff. Aren't moms wonderful?

http://www.michaelallsup.com/12ch_11.htm

Shades of a Lost Festival
https://thjkoc.net/2012/08/29/shades-of-a-lost-festival/ with fantastic comment section

A year ago, I wrote a post for the now-defunct WNEW.com about the July 1972 Concert 10 Festival, a daylong show held at the Pocono Raceway in Pennsylvania. Because there’s so little on the Internet about the festival (my post comes up first on Google when you search “Concert 10 Festival”), I have received a handful of comments and messages from people who were there, or claim to have been there. Since we’ve written quite a bit about rock festivals at this blog, here’s a reboot.

By 1972, the concept of the massive, multi-day festival was dead. Similarly dead was the belief (which was never especially widespread, although it did affect the planning of some early festivals) that the Spirit of Peace and Love would overcome prosaic site problems involving traffic control and sanitation. In early 70s America, racetracks such as Pocono and the various speedways that hosted the Atlanta and Texas Pop Festivals (and Altamont, for that matter) were the likeliest facilities for accommodating the massive crowds that wanted to camp out at a concert.

Faces - July 8 and 9, 1972 Concert 10 Mount Pocono International Raceway, Long Pond, PA USA -playbill 4

But even when promoters legitimately contracted with tracks, locals often rebelled. In the days before the Concert 10 Festival, with roads already jammed and law enforcement stretched thin by flooding in the area, the Pennsylvania State Police suggested getting an injunction against it. The local DA said, essentially, “On what grounds?,” and the festival went forward. Nevertheless, many locals believed the festival could have, and should have, been stopped. Days afterward, a columnist in the Stroudsburg Pocono Record blasted county officials for failing to do so. Two years earlier, local authorities had killed a six-day festival scheduled for nearby Walpack, New Jersey, not long after a festival scheduled for a ski resort near Middlefield, Connecticut, was halted by injunction. The columnist refused to accept the county’s assertion that authorities didn’t learn about the festival in time to act, and he blamed racetrack owners for wanting a big payday to salve ongoing financial trouble. A couple of weeks after the festival, the local paper denounced as censorship a proposed county ordinance that would have granted officials the power to decide whether a festival was “good” for the area. (When one of them suggested an injunction against a Johnny Cash show scheduled for the racetrack in August, locals disagreed loudly.)

My original post (NOT FOUND) describes the scene on concert day—the hellacious traffic, the open sale of drugs, the garbage left behind, and the horrified reaction of locals. That post has attracted some interesting tidbits from readers who claim to have been there. One says, “I have no idea who said drugs were for sale. It’s simply not true.” In that case, the local paper reported it. He also says, “I heard through the crowd that five babies were born.” This is almost certainly nonsense—Woodstock was twice as large and three days longer, and although there were rumors of births at that show, nobody has ever been able to prove anybody was born there.

“When it rained, the Groundhogs were on stage. They played until their amps caught fire.” Perhaps. “Emerson Lake and Palmer began at about 3AM Saturday with ‘Fanfare for the Common Man.'” Doubtful: Given that ELP was in the midst of the massive world tour later documented on Welcome Back My Friends to the Show That Never Ends, it’s more likely they opened with another Aaron Copland number, “Hoedown.”

My research named the following acts on the bill: Three Dog Night (who closed the show), Rod Stewart, ELP, Humble Pie, Black Sabbath, the J. Geils Band, Badfinger, and Edgar Winter, although one commenter says neither Black Sabbath nor Badfinger played, and another says he remembers Mountain there. (Newspapers were notoriously bad about listing rock festival lineups in their reporting.) There were undoubtedly other, lesser bands on the bill; the Groundhogs and Mother Night are two we know of. A number of concertgoers remember less about the music than they do about the looting of an ice-cream truck, the traffic jam before and after, and the muddy conditions.

The last mentions of the Concert 10 Festival in the local paper are at the end of July, when the traffic chaos it brought was contrasted with the smooth operation of two auto racing events that brought massive crowds to the raceway three weeks later. Never mind that an auto race is not a rock festival and a rock festival is not an auto race. The Pennsylvania 500 and Schaefer 500 races on back-to-back days proved to the locals that they could run a big event, if the hippies would get out of the way.

And with that, the Concert 10 Festival faded into history.

https://en.wikipedia.org/wiki/Long_Pond,_Pennsylvania

Concert 10 NOT noted here https://en.wikipedia.org/wiki/Pocono_Raceway

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Faces Concert Tour Dates With Ronnie Lane Master Page
https://www.ronnielane.com/faces-concert-tour-dates-with-ronnie-lane-master-page.html

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https://www.ronnielane.com/ronnie-lane-complete-album-discography.html